Tata Indica Essay Example for Free

Tata Indica Essay Inception Tata Motors Limited is Indias largest automobile company, with revenues of Rs. 24,000 crores (USD 5. 5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the worlds fifth largest medium and heavy commercial vehicle manufacturer. Established in 1945, Tata Motors presence indeed cuts across the length and breadth of India. . The companys manufacturing base is spread across Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership, sales, services and spare parts network comprising over 2,000 touch points. Close to 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The foundation of the companys growth over the last 50 years has been a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through R;D. Established in 1966, the companys Engineering Research Centre, with 1,400 engineers and scientists, has developed pioneering technologies and products. Today the company has RD centers in Pune, Jamshedpur, Lucknow, in India. And not only this, it also has RD centers in South Korea, Spain, and the UK. The pace of new product development in Tata Motors has quickened. In 2005, the company created a new segment by launching the Tata Ace, Indias first indigenously developed mini-truck. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, the R;D centers of the company are also focusing on environment-friendly technologies in emissions and alternative fuels. GLOBAL PRESENCE Today, Tata branded vehicles can be seen in several countries like Europe, Africa, the Middle East, Australia, South East Asia and South Asia. So, Tata Motors is not only at the forefront of the Indian automobile industry, it is also one of Indias best known brands in international markets. Tata Motors is the first company from Indias engineering sector to be listed in the New York Stock Exchange (September 2004). It has also emerged as a global automotive company. In 2004, it acquired the Daewoo Commercial Vehicles Company, Koreas second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has already begun to launch new products. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well. Hispanos presence is being expanded in other markets. In 2006, the company formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches, to manufacture and assemble fully-built buses and coaches. Tata Motors already distributes and markets Fiat branded cars in India. To establish an industrial joint venture in India to manufacture passenger vehicles, engines and transmissions for the Indian and overseas markets; Tata Motors and the Fiat Group have recently signed a memorandum of understanding. The companys commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, Australia, South East Asia and South Asia. It has assembly operations in Malaysia, Kenya, Bangladesh, Ukraine, Russia and Senegal. These acquisitions will further extend Tata Motors global footprint, established through exports since 1961. Product: TATA INDICA V2 The Brand value Indica, the first truly Indian car heralds India’s arrival on the global automobile arena. The company strives to make the Indica accessible to the value-seeking Indian, without compromises. It is a trustworthy, reliable car that appeals to the head as well as the heart. The brand is recognized as one of the strongest and most enduring of the past decade and has consistently figured amongst the most trusted brands in industry surveys. The Tata Indica catapulted the Indian automobile industry into the big league of the global arena. It has been created in an industry rife with global competition, requiring huge financial investment and scale as well as high technological competence. Facts about Indica  · Tata Motors is the youngest passenger car company in the world.  · The car came into being – concept freeze to launch – in just 31 months.  · The name, Indica, was derived from two words – India’s Car.  · The Indica sold its second 100,000th car in a record period of less than 18 months. Indica’s investment of Rs. 19. 20 billion for a capacity of 150,000 cars achieved cash profits in its third year and net profits in its fourth.  · Indica catapulted Tata Motors as the second largest player in the Indian passenger vehicle market.  · In the Indian car industry, Indica Club is the largest brand loyalty program.  · Indica is instrumental in creating a Rs. 46 billion pas senger car business for Tata Motors within five years of its launch.  · Indica investment became EVA positive in its fifth year – a rare distinction in the automobile world. As compared to others who manufacture lower B segment cars; Tata Motors (Telco) has drawn up a clear cut strategy that highlights the fact that their only competitor is Palio in the B segment. This is their USP in a market dominated by luxury and super premium cars. They expect demand from Spain, Malta, Italy and Portugal and are striving for markets in UK, Iran and China. Their Goal is the international market in the long term. They aim for 20 per cent of business from the international market. Realizing the potential of Indica, Telco modified the model and launched Indiva – a MPV concept – at the Geneva Auto Fair in Switzerland. The Tata Indica v2 sedan is likely to be launched in the second half of the next fiscal year. The Sedan has been styled by IDEA – the Italian design house that penned Indica. The result is a well-proportioned but conservative-looking midsize car. The invitation to the motoring media to â€Å"Go on, try them yourself† at the WesBank raceway in December 2005 contributed to the high level of media attention. This open and honest approach to communicating the value of their products served well for the ongoing building of the Tata brand in South Africa. Given the progress the Tata Group has made in the past 10 years and the scope for involvement and growth in numerous sectors in South Africa and rest of Africa, Tata can be expected to shift gears upwards soon. Ratan Tata has emphasized his group’s commitment to the South African market, commenting that â€Å"the arrival of our cars in South Africa is the fulfillment of a desire I have held since I first came here†¦ our countries can do much together and we are focusing seriously on our presence here – we will not take away but will add to South Africa. † Product Though a late entrant, the Indica quickly established itself as the benchmark for the segment. By offering exciting features, the car changed the rules of the category in Space, Power, Style, Safety and Economy for international market. The Indica ensured a pleasant ride and handling experience as it had features like wide large tyres, generous leg room and independent front and rear suspension. It developed a new segment of diesel small cars along with its petrol offering. The luggage space was also the best in its class. The rigid 980 kgs steel body of the car was rigorously tested at Indias first and only crash test facility. A collapsible steering wheel, impact absorbing bumpers, anti-submarine seats, crumple zones and side impact beams are just a few of the features that make the Indica one of the safest cars on the roads today. Savings are ensured with the fuel-efficient 1. 4L diesel engine, while the 1. 4L petrol engine is optimized for performance. The foray into the export markets with the Indica would commence only after meeting the initial requirements of the domestic market. However, the company will commence development of the export model, work on homologation and ensure that the car meets all the norms of the markets abroad. Indica features for international market:  · Collapsible steering column  · Side-impact beam  · Energy-absorbing crumple zones in the front  · Anti-submarine seats  · Child-safety locks on rear doors  · Laminated front and rear windshield glass Promotion ‘More car per car’ is the famous tagline of this product. The Indica’s positioning has remained consistent with the brands offering in an increasingly competitive market. The Indica is now synonymous with the word ‘More, by encapsulating the inherent product strengths and marrying them with the customer trait of desiring ‘More’. A promotion strategy for Indica v2 in international market is more or less same as that of the Indian market. Media innovations have been a key to the success of the Indica. The positioning was strengthened with the successful launch of the Indica V2, which assumed the leadership position in the year of its launch. The Indica v2 was launched in the international market only through the press medium, with three diesel versions and a petrol version, and this campaign shattered many automobile advertising myths. The car was launched without any television advertising, but through high-impact newspaper ads, dominating the medium and delivering the desired impact. The campaign redefined the competition by keeping away from the ‘small car’ nomenclature. Headlines such as ‘You’ll never have to suffer a small car again’ assisted customers in distinguishing between their old choices and the Indica. This, in effect, placed the Indica on the pedestal of leadership, set to change the rules of the game. A recent campaign for the Indica V2 has helped in building the product on the rational platform and adds an emotional layer. Anchored on the insight ‘It’s only human to want more’, the campaign revolves around interesting candid moments in the daily lives of normal everyday people who desire more; be it a boy wanting the other boy’s bigger lollipop, or a baby crying when her parents stop driving her around in the Indica V2. The latest campaign moves to the ‘Even more car per car’ positioning. Place Tata automobile group have a very large distribution network all over the world. Tata Indica v2 is exported and assembled in many countries. South Africa has an assembling unit for consumer vehicles. Other places where the company’s products (Tata Indica) are exported and in some assembled also are mentioned below:  · Africa :- Algeria , Angola , Ethiopia , Ghana , Kenya , Mauritius , Sudan , Uganda , South Africa , Senegal etc.  · Europe: Greece, Hungary, Italy, Malta, Portugal, Spain, Switzerland, UK and Ireland.  · CIS : Belarus, Russia, Ukraine.  · Asia: Bangladesh, Malaysia, Sri-Lanka, Nepal, Bhutan.  · Australia continent Price: Tata Motors adopted a competitive pricing strategy for Indica in the global market. Prices were fixed on the basis of the norms prevailing in the international market. Also the prices offered by their competitors like Toyota, Ford, Fiat, were kept in mind while deciding the prices. Brand Image Indica, the first truly Indian car heralds India’s arrival on the global automobile arena. It strives to make the Indica accessible to the value-seeking Indian, without compromises. A trustworthy, reliable car that appeals to the head as well as the heart. Truly ‘More car per car’ the brand has consistently figured amongst the most trusted brands in industry surveys and is recognized as one of the strongest and most enduring of the past decade. Created in an industry rife with global competition, requiring huge financial investment and scale as well as high technological competence, the Tata Indica catapulted the Indian as well as automobile industry into the big league of the global arena. For Indica V2 brand building, Tata Engineering roll out media blitz Tata Engineering is all set to launch an aggressive multi-media ad campaign, in a bid to boost sales and build the brand image of its new launch, Tata Indica V2. While launching the Indica V2 in international market, the company had released only announcement ads to create awareness for the new launch. And now to promote Indica V2, the company plans to roll out a media blitz. The main objective of the multi-media campaign is to further build perfect global brand image for Indica V2 in highly competitive international market or global automobile market. And the new media blitz will include a print campaign, comprising a series of press advertisements, outdoor-media campaign, television commercials and ground promotions.

AIDS :: Free AIDS Essays

Acquired immune deficiency syndrome, or AIDS, is a currently recognized disease. It is caused by infection with the human immunodeficiency virus (HIV), which attacks selected cells in the immune system and causes them to function defectively. These deficiencies may not be apparent for years. They lead to the suppression of the immune system's ability to combat harmful organisms. This leaves the body open to invasion by various infections, which are called opportunistic diseases, and to the development of unusual cancers. The virus also affects certain brain cells. This leads to so-called neuropsychiatric abnormalities, or psychological disturbances caused by physical damage to the nerve cells. The first AIDS cases were reported in 1981 through 1996 more than 510,000 AIDS cases and more than 315,000 deaths have been reported in the United States alone.(Grolier). This is only the beginning of the HIV infection. It is estimated that nearly 1 million Americans had been infected with the virus through the mid-1990s but had not yet developed clinical symptoms (Grolier). In addition, AIDS cases have also been reported in almost every country in the world, with an estimated cumulative 19 million adults and children infected worldwide since the late 1970s.  Ã‚  Ã‚  Ã‚  Ã‚  No cure or vaccine has been invented to cure AIDS. Many of those infected with HIV may not even be aware that they carry and can spread the virus. Scientists and doctors are constantly challenged by it. HIV infection and AIDS are one of the most intense public-health problems in the world. The U.S. Centers for Disease Control and Prevention has established criteria for defining cases of AIDS that are based on laboratory evidence such as T4 cell count, the presence of certain opportunistic diseases, and a range of other conditions (Grolier). The opportunistic diseases are often the most outstanding and life-threatening. It is now acknowledged that neuropsychiatric conditions of the brain caused by the HIV infection are also common. Other conditions caused by the HIV infection include fever, diarrhea, severe weight loss, and swollen lymph nodes. When HIV-infected persons experience some of the above symptoms but do not meet full criteria for AIDS, they are given the diagnosis of AIDS-related complex, or ARC. The growing feeling is that ARC and HIV infection without symptoms should be viewed as stages of progression toward getting full-blown AIDS. Because there is no effective vaccine or therapy, education and risk reduction are the best way to combat the epidemic.

A Closer Look: Violent Rhetoric and Arizona Politics

A Closer Look: Violent Rhetoric and Arizona Politics In â€Å"Violent Rhetoric and Arizona Politics† by Nathan Thornburgh, the author tries to get the message across that rumors can lead to more violence, than what actually happens. In a time where there are rumors flying, and people getting killed and a congresswoman shot because of them, Thornburgh is out there to prove his point that perhaps rumors are leading to all of this violence in Arizona.However his argument would have been more effective had he shown less bias, been a bit less dismissive and had provided more evidence and statistics to back up his paper. While not all bias is bad, too much can lead to an argument being less effective. Thornburgh’s bias can be seen in many aspects of the paper. In Thornburgh’s paper bias can be seen in his use of tone and word choice. Thornburgh chooses, out of the many names to call the shooter, â€Å"Coward† (Gooch 325. ) While it definitely shows Thornburgh's anger, where does the bias come from? Simple. Thornburgh's praise and protection of the congresswoman.It his small things, like his commenting on â€Å"Gifford was one of few politicians offering concrete law enforcement steps† and the fact that he later states numerous other facts to paint her in a good light (325). At the very end he goes on to say â€Å"Gifford’s is a sensible politician who was likely shot because she dealt with Arizona's reality, not its rumors† (Gooch 325). It is Thornburgh's bias, as bias is simply whichever way you lean towards in an argument, of the congresswoman that leads to him calling the shooter a coward. In anger or not, bias still promoted this. While bias is not bad, too much of it clouds your argument.That is what bias did here, as the fact that Thornburgh supports the congresswoman pops out at you and is right in your face at some points. It does not help Thornburgh's argument either, as he becomes dismissive of certain things within his argument. Thornburgh can be seen as dismissive in some parts of his argument. He seems to not really expand on the topic and just lets it go with a simple statement. Earlier on in in his article, Thornburgh states that â€Å"There were plenty of deaths there, but they were meek tragedies† when talking about the beheading that had been rumored to be going on in the desert (Gooch 325).What Thornburgh is talking about is the fact that there are rumors going on about immigrants being beheaded in the desert, but in truth they are being abandoned by their guides. Thornburgh is attempting to say that the rumors of beheading are not true and that the rumors have led to more violence. However he comes off as dismissive towards the lives that were lost as unimportant, which would throw someone off reading his paper if they disagreed with that sentiment. Thornburgh is trying to dismiss the idea of rumors, and in the same sentence is also dismissing the event itself and writi ng it off as if it wasn’t that big of a deal.This contradicts himself seeing as his whole point within the argument seems to be about the fact that these rumors lead to the violence happening. The thing he is most dismissive about, however, is the need for statistics. One of the key points of an effective argument is to provide support, usually in the form of statistics, citations, and facts. While Thornburgh does give some citations from other sources, they are just quoting of events or what people had said about events. Some of Thornburgh’s facts do lend credence to his paper, such as when he quotes about the â€Å"‘Congress on Your Corner’ † (Gooch 325).Yet this isn’t quite what makes a good argument. He could perhaps make a good argument without statistics but it still stands that statistics do help provide support to your argument. For instance, one of the best places to insert statistics would have been when he was talking about the fac t that because the community had been â€Å"Living in such calm for so long† they were more riled up about these things happening and rumors began to start (Gooch 325). Such a statistic would be like something from Americanprogress. rg, in which they state that â€Å"Violent crimes in Arizona are down by 15 percent since 2006† (Garcia). This would back up his statement on the fact that crimes had been low for quite a while and that they continue to drop. This would lend much help to the effectiveness of his argument. The effectiveness of Thornburgh’s argument was not as strong as it could have been. If he had been less overt about his bias, and had been a bit more professional, that alone would have made it a more effective argument. The one point that would have made it even more effective was if he had provided tatistics that were from a credible and reliable source. This article seemed to be more of a personal rant meant to persuade you to Thornburgh’s thinking than an actual well thought out article. Thornburgh’s points are there, and they do have clarity, but the tone is just too informal or biased to provide for an effective argument. Works Cited Garcia, Ann. â€Å"Fact Sheet: Setting the Record Straight on Border Crime. † American Progress. N. P. , 14 June 2010. Web. Gooch, John, and Dorothy U. Seyler. Argument! 2nd Ed. New York, NY: McGraw-Hill, 2011. Print.

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